“Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all there ever will be to know and understand.”
– Albert Einstein
I developed my first website when I was 16. Half emo. Half epic-tech nerd. To be honest, I didn’t really know what I was doing. All I knew was I wanted a way to share my writings. When GeoCities launched, I knew this would be the venue where my site would take off. In a matter of months, I created The Rooms of Poe, what would be known 15 years later as a social community. It started with just some of my writings. And as the site gained more attention, I started accepting and posting writings from others.
To spread the word, I joined a banner exchange (kind of like an ad network for users), developed my own webring (kind of like a virtual club directory), and created my own award where visitors would vote for their favorite writers each month. Over the course of a year, the site grew more than I could have imagined. It grew so fast that I sought the help of three online editors to help maintain the site. The site was recognized as a GeoCities A-List Site.
But it wouldn’t be until college where my interest in advertising would begin. I was one of those who knew exactly what I wanted to major in before entering college. I wanted to work in a creative field that would allow me to do more than create art. I wanted to create experiences. Advertising was just the right blend of art and action. I was very active in
Ad Club. Serving as an officer, I was responsible for creating monthly event fliers, emails, and the website.
But Ad Club was not enough. I wanted to do more. A few colleagues and I started our own student run advertising agency called Vol Ad with real clients and real work. Naturally I took ownership of designing the website, but beyond that I managed our one account and helped develop their print campaigns. But that didn’t solve my writing itch. So I joined Phoenix, the official university literary art magazine, and became their first Online Editor. In this position I would launch their first website.
As a subject matter expert in social media, search engine optimization, digital marketing design and analytics, I’ve had the pleasure to work with some the world’s top brands including HP, Adobe, Intel, TurboTax, and Yonex. Currently, I am a digital strategist for
Traction, a hot interactive shop in San Francisco. Additionally, I lead Traction’s
SEO strategy and optimization, contribute to their
blog, and created and maintain the
Traction Wikipedia page. Traction was named
Top Interactive Agency in 2009, 2010, and 2011 by
BtoB Magazine and named “
Social Media Agency to Watch” by
iMedia .
Outside of Traction, I’m a new media instructor at the Academy of Art University. I’m also an artist, photographer, and entrepreneur.
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