About Me - Khai Nguyen

Competencies

Brand Strategy

From brand positioning to benefits hierarchy to articulating the design target, I’ve helped major blue chip clients become magnetic to modern audiences. Most notably, I helped lead the development of Instagram’s first global brand strategy and positioning – defining its core belief, audience, and role in the world.

Innovation

Led an innovation team at Ogilvy for American Express. Incubated 8 innovation ideas and brought to market one with partnership and sponsorship from executive leadership at American Express. Delivered conversion on innovation team investments, resulting in over $1.3MM in product/program development and transformational scope.

Integrated Marketing

I've led integrated marketing campaigns that reach audiences at the right time and with the right message for brands like Adobe and Instagram working with audience research, creative testing and advance analytic tools and modeling.

Web & App Development

From prototype to product design, I’ve helped brands like Adobe develop apps that help drive brand engagement and further them along the sales journey. I’ve helped brands like American Express mock-up mobile app ideas to reach new audiences in fresh ways.

Testimonials

I had the absolute pleasure of working with Khai on the Adobe EchoSign campaign. After our initial meeting I was confident we were in great hands. He never faltered, always strategic, and made balancing a millions balls seem effortless. An absolute professional, I'd be thrilled to work with Khai on any project.

Donna Hanson

Adobe (former Sr. Marketing Manager)

I had the pleasure of working with Khai on the global rollout of Adobe's "Real or Fake" an interactive social game for Adobe’s Student Facebook page. Khai brought a strategic and on-brand perspective to the project. While the scope was complex in nature - from design to UX to ensuring global relevance and all the details in between- Khai always delivered the highest caliber of work. He also went above and beyond in helping develop front and back funnel strategies to ensure that the game would benefit from awareness generated through social amplification & shares.

Denise Liu

Adobe (former Sr. Product Manager)

I was a client of Khai while at Shutterfly. He was very organized, strategic, and detail oriented. Khai was great at communication between many teams involved and always kept perfect records of all that happened with a project to keep us on track. He is a great guy and I hope I get to work with him again!

Katelyn Watson

Shutterfly (former Marketing Director)

Hi, I'm Khai