Manage a team providing integrated and brand marketing to some of the world’s most respected brands. Work cross-functionally to deliver best-in-class creative solutions that drive impact. Global account lead for Samsung Global Brand Marketing team working directly with senior leaders to build its brand.

Led a team that helped Instagram push culture forward by evolving its brand strategy and executing against it.

• Helped lead the development of Instagram’s global brand strategy and positioning – defining its core belief, audience, and role in the world.
• Oversaw the execution and launch of Instagram’s “We Make Today” brand campaign specifically digital video, out-of-home, display and audio.
• Led Instagram’s 2020 Voter Engagement Campaign development – surpassing goal of helping 4.4 million people register; Instagram’s New! Story promoting the Voting Info Center drove more clicks to the registered button in one day than any in-product effort.
• Guided development of Instagram’s audience mindset – a synthesis of audience and product research globally to design a universal psychographic mindset unifying its many audiences.
• Conducted org-wide audit to uncover insights around how Instagram makes strategic decisions across business objectives and audiences – engaging 60 XFN partners globally, inventory and assessment past communications and campaigns, 15 competitive and admired brands, and over 10 workshops.

• Delivered conversion on Amex innovation team investments, resulting in over $1.3MM in product/program development and transformational scope.
• Incubated 8 innovations for Amex that drove a greater foothold in Ogilvy’s position as lead agency and significant advancement within American Express product teams.
• Scoped and oversaw integrated campaigns for Amex Travel which included CTV, social (FB, IG, Pinterest), display, audio, and landing page development.
• Oversaw all of Showtime creative acquisition development (social and display) and segmentation messaging and targeting strategy.
• Leveraged advanced analytics to develop creative performance prediction tools for Showtime to identify top performance indicators and lowering cost per spend.

Traction is a marketing and innovation consultancy named Independent Agency of the Year by iMedia as well as accolades from AdAge, BtoB Magazine, and TheNextWeb. Business lead for Adobe, Shutterfly and California Bank & Trust setting the strategic roadmap for the businesses. Other experiences: Intuit/TurboTax, ForgeRock, and LinkedIn.

• Launched Adobe’s most successful global social media campaign that won a number of industry accolades including a Silver ADDY, Facebook Studio Honoree, and BIG Star Finalist.
• Led a total rebrand for a global technology company: positioning, naming, logo, web content, etc.
• Guided development of integrated marketing campaign for Adobe EchoSign spanning OOH, display advertising, and online video; worked alongside Adobe brand team including head of Brand.
• Spearheaded agency’s largest end-to-end commercial website redesign for California Bank & Trust: UX, content strategy, social and marketing integration.

Helping tomorrow's leaders develop programs, from concept to deployment, that solve real business objectives while showcasing their strategic thinking, design point-of-view, and overall work quality.

Consultant for digital strategy, brand strategy and identity, SEO, experience design, and web development. Clients consisted of local small businesses, startups, and independent companies.