Adobe Sign Anywhere

Adobe EchoSign faced stiff competition in the digital e-signature space due to lack of awareness. We debuted a distinct new campaign that set them apart.

The task was to raise the awareness of Adobe Sign (formerly EchoSign) with the rise of much larger competitors. We learned that businesses were missing out on deals due to their busy days. We took this insight to develop a strategy that hit on the ease and mobility of Adobe Sign.

We created OOH ads, digital displays, social media, website integration, and collaborated with Owen Jones & Partners to produce a video spot. The campaign was launched at Dreamforce and stole the show.

The campaign contributed to 14.7% YOY revenue increase for Adobe Document Services. It created the first-ever visual device incorporating the Adobe logo and Adobe Sign's Dreamforce presence was so bold that Bono stopped by to take a look (woah!).