Coca-Cola
There’s No Better Feeling
THE ANTICIPATION
The World Cup is more than a game—it’s anticipation, tension, joy and heartbreak shared by billions. But fandom now lives everywhere: in feeds, music, creators, culture and the moments between matches. Coca-Cola needed to turn its sponsorship into something people didn’t just see, but felt.
- Build anticipation before the world turned its attention to the tournament.
- Reach beyond football fans and into culture.
- Turn sponsorship from visibility into participation.
Expertises
Program
THE EMOTION
Feel It All turned the World Cup’s emotional rollercoaster into a global creative system. Bubbling Up sparked anticipation. Uncanned Emotions captured the rawness of fandom. No Better Feeling delivered the release. JUMP gave it a soundtrack, collectible packaging gave nations a canvas, and José vs. Mourinho used AI to bring the conversation to life at the speed of the game.
- Tell the feeling. Film, music and talent.
- Make it tangible. Collectible design, packaging and experiences.
- Make it immediate. Creators, AI and real-time storytelling.
THE AFTERGLOW
The feeling traveled far beyond the screen—across 180+ markets, 20M+ retail outlets and 2,500+ creators, turning a global sponsorship into a cultural platform. Coca-Cola didn’t just show up for the World Cup. It became part of how the world felt it.
- 60B+ impressions
- 9B+ views | #1 global Share of Voice
- 80M+ consumers engaged through connected packaging
- 25M+ first-party data records
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