Samsung x BTS

The Power of “We”

For Samsung’s Galaxy for the Planet, the idea was simple: change is bigger when we make it together. With BTS, the campaign turned a global environmental challenge into a story of hope—bringing together their voices, the power of music and a new generation of ocean-bound materials to imagine a better future. Shared around the world without a dollar of paid media, the film sparked more than 4 billion impressions and made “we” the most powerful word in the story.