Samsung

Best Workplace Perk? Better Tech.

During the Great Resignation, companies were scrambling to keep employees happy with increasingly elaborate perks—from free food to ping-pong tables. We challenged the idea that perks were what people really wanted, asking: table tennis and free food—or better tech? A series of cheeky mockumentaries showed how Samsung Galaxy for Work could make work more rewarding while helping companies retain talent.

Turns out, better tech beats a hot dog machine.

• +37% B2B sales in the U.S. +13% in Europe, delivering 2,561% ROI
• 3× industry benchmark for organic views & shares
• 3.3M B2B website visitors—more than 2× YoY—and 2M+ video views
• Helped new client businesses retain 49% more employees